Narratives
Bring topic findings together in synthesis. Explore their development over time when dated material is available.
Synthesis · TimelineSAM · Social Analysis of Meaning
Explore interviews, open-ended surveys and documents in one connected research workspace. Develop your coding, examine patterns and build findings grounded in the material.
For academic researchers, evaluation teams and the people turning qualitative evidence into decisions.
14-day trial · Sample corpora included
Start with your material
A connected research workflow
Bring interview transcripts, free-text responses and documents into a research project. Use SAM Collect to gather complementary public-source material.
Explore SAM CollectDevelop qualitative codes, explore sentiment and stance, and work with reviewed examples in Adaptive Coding Studio.
Explore codingExamine themes and narratives, map processes with Pathways, and return to the evidence as you develop your findings.
Explore resultsFrom voices to understanding
01 / Interview extract
“The sessions gave me the confidence to apply, though arranging childcare took some planning.”
02 / Code & interpret
03 / Develop a finding
Return to the material. Compare experiences. Refine the interpretation.
Results & interpretation
Bring topic findings together in synthesis. Explore their development over time when dated material is available.
Synthesis · TimelinePrepare and review event logs, then examine routes, timing and the evidence behind a process map.
Explore PathwaysCode images in Visual Coding. Explore associated media alongside Tone of Voice and Framing results.
Explore visual codingResearch position
SAM supports interpretation by making patterns visible, source material reachable, and analytical choices easier to review. It gives teams a shared place to move between overview and evidence.
Who SAM is for
For health and care teams, HR and people teams, organisational researchers, charities, foundations, consultancies and teaching teams.
Work across interviews, free-text surveys and documentary material, from exploratory reading to a structured account of your findings.
See the coding workflowExamine patient, staff and stakeholder experience. Support service evaluation and programme learning with traceable qualitative evidence.
Explore policy & evaluationResources
Explore product demos, our Analysis Guide and the Methods & Practice series.
Explore the course topics and session dates.

10:30–12:00 GMT · Europe/London
Live online webinar · £60 standard / £40 student-access
Build a purposeful research dataset from online sources and imported material. Learn how a research question shapes source selection, collection boundaries and inclusion decisions, then use prepared examples to review provenance, organise material and explain what the resulting dataset can support.
Live online · 90 minutes, including a five-minute screen break.

10:30–12:00 GMT · Europe/London
Live online webinar · £60 standard / £40 student-access
Explore how people discuss issues across social-media posts, comments and conversations. Follow a workflow from a bounded collection to topic exploration, close reading and interpretation. Using prepared examples, examine sentiment and stance, investigate connections between concepts, and consider differences across sources or time periods. Learn how SAM's analytical views can support a contextual account of public discussion. A free Zoom account is required to watch the private course replay.
Live online · 90 minutes, including a five-minute screen break.

10:30–12:00 GMT · Europe/London
Live online webinar · £60 standard / £40 student-access
Work through an interview-led analysis and see how its approach extends to open-text survey responses. Learn how to organise material, develop and revise codes, examine AI-supported suggestions, and connect interpretations to their source excerpts. This introductory webinar uses prepared SAM datasets to explore analytical judgement, thematic development and comparison, with time for discussion and optional guided practice throughout the session. A free Zoom account is required to watch the private course replay.
Live online · 90 minutes, including a five-minute screen break.

14:00–15:30 GMT · Europe/London
Repeat delivery · choose one date · £60 standard / £40 student-access
Explore how people discuss issues across social-media posts, comments and conversations. Follow a workflow from a bounded collection to topic exploration, close reading and interpretation. Using prepared examples, examine sentiment and stance, investigate connections between concepts, and consider differences across sources or time periods. Learn how SAM's analytical views can support a contextual account of public discussion. A free Zoom account is required to watch the private course replay.
Live online · 90 minutes, including a five-minute screen break.

10:30–12:00 GMT · Europe/London
Live online webinar · £60 standard / £40 student-access
Bring structure to your literature review or documentary analysis. Explore two routes into SAM: finding relevant records with SAM Collect and importing materials you already hold. Learn how to organise a focused collection, examine recurring topics, develop a coding framework and compare sources, using academic and policy examples while keeping interpretation connected to the underlying evidence and your research question. A free Zoom account is required to watch the private course replay.
Live online · 90 minutes, including a five-minute screen break.

10:30–12:00 GMT · Europe/London
Repeat delivery · choose one date · £60 standard / £40 student-access
Work through an interview-led analysis and see how its approach extends to open-text survey responses. Learn how to organise material, develop and revise codes, examine AI-supported suggestions, and connect interpretations to their source excerpts. This introductory webinar uses prepared SAM datasets to explore analytical judgement, thematic development and comparison, with time for discussion and optional guided practice throughout the session. A free Zoom account is required to watch the private course replay.
Live online · 90 minutes, including a five-minute screen break.

10:30–12:00 GMT · Europe/London
Live online webinar · £60 standard / £40 student-access
Examine how a text can express frustration, support a proposal and describe a positive encounter at the same time. Learn to distinguish sentiment, emotion and stance, review saved labels against source context, and explain how these readings can inform a purposeful qualitative coding exercise.
Live online · 90 minutes, including a five-minute screen break.

10:30–12:00 GMT · Europe/London
Repeat delivery · choose one date · £60 standard / £40 student-access
Build a purposeful research dataset from online sources and imported material. Learn how a research question shapes source selection, collection boundaries and inclusion decisions, then use prepared examples to review provenance, organise material and explain what the resulting dataset can support.
Live online · 90 minutes, including a five-minute screen break.
Pricing
Start with a 14-day trial. Academic, professional and team plans are available. Prices are in GBP, plus VAT where applicable.
£9.58/ month
Monthly equivalent · annual billingFor academic, student, independent and early pilot use.
£115 billed yearly.
Choose Academic£63.25/ month
Monthly equivalent · annual billingFor consultants, evaluators and professional researchers.
£759 billed yearly.
Choose Professional£103.33/ month
Monthly equivalent · annual billingFive named users in a private shared research workspace.
£1,240 billed yearly.
Choose Research TeamStart exploring SAM
Explore the workflow with sample corpora.
Start your 14-day trial