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Prep complex rows with SAM.
Pathways Prep helps turn messy or complex spreadsheets into a reviewable event log with generated case IDs, order, labels, timing fields, source excerpts and review notes.
Qualitative Survey And Interview Analysis Software
Prepare, code and trace qualitative data.
SAM helps researchers move from complex interviews, survey responses and case-study rows into reviewed codes, pathway events and source-backed findings.
Move from interviews, free-text surveys and case-study rows into reviewable codes, pathway events and source-backed findings.
Designed for qualitative depth, practical review and accountable outputs
ResearchersEvaluatorsEducatorsConsultantsResearch teams
Product Preview
A working space for qualitative scale.
SAM helps researchers prepare complex qualitative spreadsheets, code source material and map process evidence without losing sight of the original data.
- Upload messy or prepared CSV/XLSX files, interview transcripts, survey responses and case-study rows.
- Use Pathways Prep to draft case IDs, Start/Step/End events, timings, source excerpts and review notes.
- Use Coding to build or check categories, then export evidence for supervision, training, reporting or client review.
Features
Qualitative Analysis Software in SAM.
SAM helps researchers move from uploaded qualitative material to reviewable themes, stance, sentiment, trends, networks, pathways and reports while keeping source evidence close.
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Map routes only after review.
Once the event log is checked, SAM builds route maps, loops, bottlenecks, timings and filters from the prepared rows rather than inventing an LLM process map.
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Code with the source text open.
Coding gives researchers a place to build codebooks, apply manual or assisted tags, review differences and keep evidence close to interpretation.
What SAM does
Built for interviews, surveys and process evidence.
SAM supports the careful middle work between messy qualitative material and evidence-backed outputs.
Prepare messy spreadsheets
Upload complex CSV/XLSX files and use on-screen mapping to identify case, event, timing, source and review fields before analysis.
Shorten long wording into process tracing and pathway labels
Use optional assistance to turn long free-text descriptions into concise process tracing and pathway labels that remain reviewable by the researcher.
Draft Pathways event logs
Create Start, Step and End events with generated case IDs, event order, temporal expressions, resolved dates where possible and review notes where checking is needed.
Map route variation
After researcher review, use Pathways to inspect routes, loops, bottlenecks, timing and evidence across cases.
Code qualitative responses
Build, apply and refine codes for interviews, survey responses and source excerpts with researcher judgement kept visible.
Export for review and teaching
Download event logs, coding outputs, screenshots, charts and evidence bundles for supervision, workshops, reports or client conversations.
Workflow
From raw qualitative material to checked outputs.
Choose the workflow that matches the question: code interpretive categories, prepare pathway events, or do both when a study needs categories and process evidence.
- 01Upload interview, survey, workshop or case-study data.
- 02Choose Coding for interpretive categories or Pathways Prep for process evidence.
- 03Draft labels, codes, Start/Step/End events, timing fields and source excerpts.
- 04Review uncertain dates, repeated-column splits, coding decisions and source context before analysis.
- 05Export coded evidence or map reviewed pathway data for teaching, supervision, reports or client work.
Research position
Researcher judgement stays central.
SAM can help structure interviews, survey responses and case-study rows, but it does not decide what the study means. Researchers define the case, the code, the event, the timing logic and the evidence standard. SAM then makes those choices easier to review by keeping source text, labels, notes, maps and exports in the same workflow.
SAM in Action
Turn process evidence into pathway data.
Pathways Prep helps researchers move from complex qualitative rows into a draft event log, with source excerpts and review notes marking what still needs checking.
SAM in Action
Use Coding for interpretive categories.
Coding supports manual and assisted codebook work, so teams can compare how responses have been understood before exporting findings.
Pricing
Launch pricing for early users.
Start with a 14-day trial. Academic, professional and team plans are available now, with institutional and teaching conversations handled directly.
Academic
£9.58/monthAnnual launch pricing for academic, student, independent and early pilot use.
SignupProfessional
£63.25/monthFor consultants, evaluators and teams working across client or project datasets.
SignupTeam
£159.17/monthFor multi-seat teams that need shared workspaces, exports and collaborative analysis.
SignupFAQ
More about SAM before you start.
What is SAM?
SAM is an AI-assisted qualitative analysis platform for researchers and teams working with large, complex qualitative datasets.
What data can SAM analyse?
SAM can work with uploaded interviews, survey responses, documents, spreadsheets, social media exports, images or captions, and prepared pathway event logs.
Can I start with raw interviews or free-text survey responses?
Yes, if the material is in a supported file format and the researcher can identify the fields that matter. Complex spreadsheets may need Pathways Prep or manual review before full analysis.
Does Pathways automatically turn transcripts into a final process map?
No. Pathways Prep can draft a reviewable event log from complex rows, but the researcher checks case IDs, events, timing and source excerpts before using Pathways to map the data.
Can SAM help shorten long event descriptions?
Yes. Optional assistance can suggest shorter pathway labels from long wording, but researchers should review labels for meaning, nuance and consistency before upload or export.
How does Coding fit with Pathways?
Coding is for interpretive categories across texts or excerpts. Pathways is for process evidence where cases move through events over time or sequence. Some studies need both.
Can this support training or supervision?
Yes. The workflow is designed to make decisions visible, which helps supervisors, trainee researchers and consultants discuss how qualitative data was prepared, coded and interpreted.
Bring your Big Qual dataset into view.
Try SAM with a sample, a pilot dataset or a teaching corpus and see which questions the material raises first.
Start free trial