01 / Interview example
Read accounts in context.
Develop code definitions, examine individual accounts and compare interpretations across the material.
Resources / Methods & practice
Build your Big Qual practice.
Follow a research question from close reading to patterns across a collection. Explore product walkthroughs, worked examples and practical training.
Product previews
Follow the work from corpus to report.
- Classic Coding
- Adaptive Coding Studio
- Trace how topics move
- See how concepts cluster
- Move from themes into framing and voice.
- A working space for qualitative scale.
- Prep complex rows with SAM.
- From large corpus to reviewable patterns.
- Follow theme movement.
- Compare corpora proportionally.
- Built for qualitative scale.
- Use stance categories that fit your study.
Analysis Guide
Breadth and depth, in one research workflow.
A practical guide to interview analysis and YouTube comment collection through SAM Collect. Work through research questions, coding, interpretation and reporting.
02 / YouTube example
Explore a wider discussion.
Define a video-based collection in SAM Collect, review comments and examine qualitative codes, sentiment and stance in context.
Inside the guide
- Frame the questionDefine the scope, sources and analytical purpose.
- Prepare and reviewOrganise interviews and review collected comments.
- Code and compareDevelop definitions, inspect differences and return to the text.
- Explore and reportConnect patterns with evidence and document your decisions.
Blog / Methods & Practice
One question. Connected perspectives.
Three connected articles on endometriosis and routes to care, linking process mapping, interview analysis and the wider policy and research landscape.
- 01
Pathways / Synthetic event log
Exploring diagnostic journeys with Pathways
Use the existing Endometriosis Diagnostic Delay sample to examine sequences, timing and the source events behind a process map.
Next: explore accounts of care through interviewsRead the article - 02
Coding & Results / Synthetic interviews
Reading experiences of care through interviews
Explore a clearly labelled synthetic interview example through coding, themes and narratives in Results. Connect close reading with questions raised by the Pathways example.
Next: examine the policy and research contextRead the article - 03
SAM Collect / Public evidence
Building the wider evidence context with SAM Collect
Start with Parliament Written Q&A, then explore relevant OpenAlex Works and UKRI Gateway to Research project records. Review the material and its source context before bringing it into analysis.
Read the article
Keep each perspective in context.
The series connects research questions across distinct sources. Each example keeps its provenance, sampling decisions and interpretive scope visible. The Pathways and interview examples use separate fictional datasets.
Bring your research question. Build your practice.
Explore the course topics and session dates.
Tuesday, 10 November 202610:30–12:00 GMT · Europe/London
Registration openBuilding Research Datasets for Big Qual Analysis
Live online webinar · £60 standard / £40 student-access
10:30–12:00 GMT · Europe/London
Building Research Datasets for Big Qual Analysis
Live online webinar · £60 standard / £40 student-access
Build a purposeful research dataset from online sources and imported material. Learn how a research question shapes source selection, collection boundaries and inclusion decisions, then use prepared examples to review provenance, organise material and explain what the resulting dataset can support.
- Frame a research question that supports clear source and inclusion decisions.
- Explain how collected and imported material contribute different kinds of evidence.
- Review a prepared dataset for relevance, provenance, gaps and limitations.
Live online · 90 minutes, including a five-minute screen break.
Tuesday, 17 November 202610:30–12:00 GMT · Europe/London
Registration openBig Qual Analysis of Social Media with SAM: Meaning, Networks and Change
Live online webinar · £60 standard / £40 student-access
10:30–12:00 GMT · Europe/London
Big Qual Analysis of Social Media with SAM: Meaning, Networks and Change
Live online webinar · £60 standard / £40 student-access
Explore how people discuss issues across social-media posts, comments and conversations. Follow a workflow from a bounded collection to topic exploration, close reading and interpretation. Using prepared examples, examine sentiment and stance, investigate connections between concepts, and consider differences across sources or time periods. Learn how SAM's analytical views can support a contextual account of public discussion. A free Zoom account is required to watch the private course replay.
- Describe the source, sampling boundaries and unit of analysis for a bounded social-media collection.
- Use topic exploration and selected analytical views to develop a question for closer reading.
- Explain what an entity or topic co-occurrence network represents and investigate an observation through its source records.
Live online · 90 minutes, including a five-minute screen break.
Friday, 27 November 202610:30–12:00 GMT · Europe/London
Registration openQualitative Data Analysis with SAM: Interviews, Coding and Interpretation
Live online webinar · £60 standard / £40 student-access
10:30–12:00 GMT · Europe/London
Qualitative Data Analysis with SAM: Interviews, Coding and Interpretation
Live online webinar · £60 standard / £40 student-access
Work through an interview-led analysis and see how its approach extends to open-text survey responses. Learn how to organise material, develop and revise codes, examine AI-supported suggestions, and connect interpretations to their source excerpts. This introductory webinar uses prepared SAM datasets to explore analytical judgement, thematic development and comparison, with time for discussion and optional guided practice throughout the session. A free Zoom account is required to watch the private course replay.
- Explain what source, case and speaker information needs to accompany qualitative material when it is prepared for analysis.
- Apply and refine a small coding scheme, explaining the reasoning behind a coding decision.
- Assess automated suggestions through close reading, code definitions and consideration of alternative interpretations.
Live online · 90 minutes, including a five-minute screen break.
Wednesday, 2 December 202614:00–15:30 GMT · Europe/London
Registration openBig Qual Analysis of Social Media with SAM: Meaning, Networks and Change
Repeat delivery · choose one date · £60 standard / £40 student-access
14:00–15:30 GMT · Europe/London
Big Qual Analysis of Social Media with SAM: Meaning, Networks and Change
Repeat delivery · choose one date · £60 standard / £40 student-access
Explore how people discuss issues across social-media posts, comments and conversations. Follow a workflow from a bounded collection to topic exploration, close reading and interpretation. Using prepared examples, examine sentiment and stance, investigate connections between concepts, and consider differences across sources or time periods. Learn how SAM's analytical views can support a contextual account of public discussion. A free Zoom account is required to watch the private course replay.
- Describe the source, sampling boundaries and unit of analysis for a bounded social-media collection.
- Use topic exploration and selected analytical views to develop a question for closer reading.
- Explain what an entity or topic co-occurrence network represents and investigate an observation through its source records.
Live online · 90 minutes, including a five-minute screen break.
Monday, 7 December 202610:30–12:00 GMT · Europe/London
Registration openLiterature Reviews and Documentary Analysis with SAM Collect
Live online webinar · £60 standard / £40 student-access
10:30–12:00 GMT · Europe/London
Literature Reviews and Documentary Analysis with SAM Collect
Live online webinar · £60 standard / £40 student-access
Bring structure to your literature review or documentary analysis. Explore two routes into SAM: finding relevant records with SAM Collect and importing materials you already hold. Learn how to organise a focused collection, examine recurring topics, develop a coding framework and compare sources, using academic and policy examples while keeping interpretation connected to the underlying evidence and your research question. A free Zoom account is required to watch the private course replay.
- Translate a research question into a bounded collection plan and choose a suitable collection or import route.
- Distinguish the analytical possibilities of metadata, abstracts and full-text documents.
- Organise selected material and apply a starting coding framework while recording the reasons for analytical choices.
Live online · 90 minutes, including a five-minute screen break.
Friday, 11 December 202610:30–12:00 GMT · Europe/London
Registration openQualitative Data Analysis with SAM: Interviews, Coding and Interpretation
Repeat delivery · choose one date · £60 standard / £40 student-access
10:30–12:00 GMT · Europe/London
Qualitative Data Analysis with SAM: Interviews, Coding and Interpretation
Repeat delivery · choose one date · £60 standard / £40 student-access
Work through an interview-led analysis and see how its approach extends to open-text survey responses. Learn how to organise material, develop and revise codes, examine AI-supported suggestions, and connect interpretations to their source excerpts. This introductory webinar uses prepared SAM datasets to explore analytical judgement, thematic development and comparison, with time for discussion and optional guided practice throughout the session. A free Zoom account is required to watch the private course replay.
- Explain what source, case and speaker information needs to accompany qualitative material when it is prepared for analysis.
- Apply and refine a small coding scheme, explaining the reasoning behind a coding decision.
- Assess automated suggestions through close reading, code definitions and consideration of alternative interpretations.
Live online · 90 minutes, including a five-minute screen break.
Tuesday, 15 December 202610:30–12:00 GMT · Europe/London
Registration openSentiment, Emotion and Stance: From Analysis to Coding
Live online webinar · £60 standard / £40 student-access
10:30–12:00 GMT · Europe/London
Sentiment, Emotion and Stance: From Analysis to Coding
Live online webinar · £60 standard / £40 student-access
Examine how a text can express frustration, support a proposal and describe a positive encounter at the same time. Learn to distinguish sentiment, emotion and stance, review saved labels against source context, and explain how these readings can inform a purposeful qualitative coding exercise.
- Define an explicit stance proposition and identify the referents within a passage.
- Explain the different questions addressed by sentiment, emotional expression, stance and qualitative coding.
- Review a saved classification through contextual reading and explain a revised or unresolved interpretation.
Live online · 90 minutes, including a five-minute screen break.
Friday, 8 January 202710:30–12:00 GMT · Europe/London
Registration openBuilding Research Datasets for Big Qual Analysis
Repeat delivery · choose one date · £60 standard / £40 student-access
10:30–12:00 GMT · Europe/London
Building Research Datasets for Big Qual Analysis
Repeat delivery · choose one date · £60 standard / £40 student-access
Build a purposeful research dataset from online sources and imported material. Learn how a research question shapes source selection, collection boundaries and inclusion decisions, then use prepared examples to review provenance, organise material and explain what the resulting dataset can support.
- Frame a research question that supports clear source and inclusion decisions.
- Explain how collected and imported material contribute different kinds of evidence.
- Review a prepared dataset for relevance, provenance, gaps and limitations.
Live online · 90 minutes, including a five-minute screen break.