Sources and coding · Practical workshop
YouTube Research with SAM: Video Transcripts and Public Responses
Explore a video transcript alongside its public responses using a fictional teaching example. Develop questions for each source, review how comments relate to the video, and practise a qualitative comparison that preserves context, uncertainty and the researcher’s role in interpreting meaning.
A video transcript and its comments offer different perspectives on the same communication. This practical workshop helps you develop a research question that recognises the speaker’s account, the context of the video and the contributions made by people who choose to comment.
What you will explore
- Define suitable units of analysis for a transcript, comments and any available replies.
- Preserve the identifiers and contextual information needed to revisit selected evidence.
- Compare a speaker’s account with public responses using justified codes or analytical questions.
- Explain the limits of interpretations about audience reception and public opinion.
Working with an original fictional video and synthetic comments, you will examine how to define meaningful transcript segments and comment units. The tutor demonstrates the collection and import process. Participants then use prepared material to retain video identifiers, supplied speaker information and available timestamps, and to inspect comment or reply relationships where these are present.
Through close reading and coding, you will compare themes in the video with issues raised in responses. Optional exercises consider whether sentiment, emotion or a defined stance question adds useful information. You will document ambiguous passages and develop a short analytical account supported by selected evidence. Discussion covers the boundaries of the available material, the visibility of particular voices and the care needed when making claims about reception or public opinion. A source map and coding notes support the final comparison.
Who it is for
Researchers studying public communication, media, policy discussion, education or online responses.
The teaching example
An original synthetic video transcript and response collection will support the exercises. These teaching materials are in preparation.
Proposed 180-minute outline
| Topic | Minutes |
|---|---|
| Research questions, source contexts and units of analysis | 20 |
| Tutor demonstration and review of prepared materials | 20 |
| Read and code selected transcript segments | 35 |
| Break | 10 |
| Examine comments, available replies and analytical labels | 35 |
| Compare the video account with public responses | 35 |
| Develop a short interpretation and discuss its limits | 25 |
Researcher decisions
You decide what constitutes a segment, comment, reply or relevant comparison, and what evidence supports your interpretation. You also choose whether to use sentiment, emotion, stance or other assistance, including a fully manual analytical approach.
Your practical takeaway
A source map, a small set of reviewed coding decisions and an evidence-based comparison.
Suggested preparation
Familiarity with basic qualitative analysis is helpful. The workshop supplies an original fictional video, transcript and synthetic comments.
Practical questions
Preparation and materials for this delivery
Familiarity with basic qualitative analysis is helpful. The workshop supplies an original fictional video, transcript and synthetic comments.
Course-specific SAM access and practice arrangements will be confirmed before bookings open. A course enquiry or registration of interest does not require a SAM subscription.
Prepared teaching material and practical exercises are being developed for this course. Final arrangements will be stated before bookings open.
Recording and material-access arrangements for this course will be confirmed before bookings open.
Proposed three-hour workshop, including breaks.
Full refunds, including booking fees, are available at least seven calendar days before the webinar, or within 14 days after the day of booking even after attendance or resource access. One free transfer to an available published repeat requires 48 hours’ notice; substitutes require 24 hours’ notice and the applicable ticket eligibility. See Practical questions below for the full cancellation, transfer and refund arrangements.
Live online via Zoom, with automatic English captions. Use Ask about training to request an accessibility adjustment. You will be able to tell us what would help you take part, without sharing a medical diagnosis. Questions can be asked through chat or speech, and camera use is optional.
How long are the courses and how are they delivered?
Course duration, dates and times are shown with each delivery. Sessions run live online via Zoom with automatic English captions. The 90-minute sessions include a five-minute screen break; longer workshops have their own schedules. Check your selected delivery for its time and timezone. Dates labelled Proposed remain provisional.
Can I watch the demonstration or take part?
For sessions that include teaching-workspace access, your booking includes named access to the shared SAM teaching workspace on the day of your course and for the following 14 days, ending at 23:59 Europe/London on the fourteenth day after your course. Explore around ten prepared teaching datasets and practise the course methods. A paid SAM subscription is not required. The teaching workspace uses the supplied datasets only; uploading or importing your own data and starting new data collections are unavailable. You may watch the demonstration or use the included practice access. Each course states its access arrangements before bookings open.
Do I need to attend every date?
No. Repeat dates teach the same course; choose one delivery per topic. Courses can be taken separately where you meet their suggested preparation, including equivalent prior experience.
What experience do I need?
Check the suggested preparation on each course page. It explains any previous SAM experience, prerequisite course or equivalent experience needed.
What will attendance cost?
Course fees are shown with each delivery. Sessions priced at £60 standard or £40 student/access include booking fees. The student/access rate is for students, unwaged researchers and researchers personally funding attendance without institutional training support. Fees are confirmed before a session opens for booking.
Will I receive a recording and materials?
For sessions that include a replay, a checked recording of the teaching and demonstration will be shared with registered participants within five working days of the course, with checked replay captions. It will remain available to view for 30 days from sharing. Recording access continues independently of the SAM teaching workspace access period. Slides, handouts and practice datasets are included. Slides and handouts are available to download for 30 days from sharing and may be kept for personal learning and reference. Separate dataset and source licences still apply. To watch your private course replay, you will need a free Zoom account. Please use the same email address as your booking, or contact us before the course if your Zoom account uses a different address. Included benefits are shown on each course page before bookings open.
What will be recorded, and how long are meeting files kept?
We record the trainer, slides and SAM demonstrations. Participant gallery view, names and chat are kept out of the shared recording. Questions are repeated anonymously and recording is paused for personal-case discussions. Camera-off attendance is welcome. Raw recordings and any participant-identifying transcripts or chats are deleted within 60 days of first sharing the replay.
Is there a SAM subscription offer?
For sessions that include the subscription offer, course attendees receive 20% off the first eligible Academic or Professional individual SAM subscription invoice only: the first monthly invoice or the first annual invoice. Subsequent invoices use normal pricing. Redeem within 30 days of your course date. Standard pricing applies afterwards. The offer applies once per customer to individual subscription fees and cannot be combined with another promotional discount. Additional processing Credits, top-ups, private training and team or institutional plans are excluded. Repeat course attendance does not extend or restart the discount. A subscription purchase is optional and separate from the course booking. Included benefits are shown on each course page before bookings open.
How can I request an accessibility adjustment?
Live online via Zoom, with automatic English captions. Request an adjustment through Ask about training: https://samapp.bigqualdatalabs.com/support/training?reason=accessibility You will be able to tell us what would help you take part, without sharing a medical diagnosis. Questions can be asked through chat or speech, and camera use is optional.
Can I cancel my booking?
You can cancel for a full refund, including booking fees, at least seven calendar days before your webinar starts. We also offer a full refund if you cancel within 14 days after the day you booked, including if you have already attended or accessed the recording or teaching workspace. For later cancellations outside these windows, please contact us. We will consider the circumstances and any transfer available. Any amount retained will be limited to reasonable costs or losses we cannot avoid. These arrangements do not limit your statutory rights.
Can I transfer to another date or send a substitute?
Contact us at least 48 hours before the start to transfer once, free of charge, to another published date for the same webinar, subject to availability. You may nominate a substitute attendee at least 24 hours before the start. For a student/access ticket, the substitute must also qualify for that rate or pay the difference to the standard price.
What happens if SAM cancels or changes the date?
If we cancel your webinar, you will receive a full refund. If we change its date, you may choose the replacement date or a full refund.
How do I request a cancellation or transfer?
Use Ask about training to request a cancellation or transfer: https://samapp.bigqualdatalabs.com/support/training?reason=course Include your name, booking reference and course date when contacting us. We aim to respond within five working days. Refunds are made without undue delay and within 14 days, normally to the original payment method. These arrangements do not limit your statutory rights.
Can you provide private online team training?
We offer live online training for research groups and organisations. Sessions can be tailored to your research context, experience and learning goals. Ask about private online team training: https://samapp.bigqualdatalabs.com/support/training?reason=team
Continue your learning
YOUR INSTRUCTOR
Dr Sam Martin
Sam is a digital sociologist and the developer of Social Analysis of Meaning (SAM). The platform and courses extend her Big Qual Methods work with Oxford and UCL/RREAL over the years. Her teaching connects analytical tools with research questions, context and researcher judgement.
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